{"product_id":"beast-rules-04-why-comfort-is-dangerous","title":"Beast Rules 04 — Why Comfort Is Dangerous","description":"\u003cp\u003e\u003cstrong\u003eThe Most Dangerous Place You Can Live\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eComfort is not safety — it is stagnation with good marketing. The science of deliberate discomfort and the system for expanding your capability through voluntary challenge.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe Yerkes-Dodson curve and optimal challenge\u003c\/li\u003e\n\u003cli\u003eThe 40% rule from elite performance research\u003c\/li\u003e\n\u003cli\u003eProgressive discomfort exposure protocol\u003c\/li\u003e\n\u003cli\u003eOvercoming India's professional comfort bias\u003c\/li\u003e\n\u003cli\u003eThe 90-day discomfort expansion plan\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003e8 Chapters · 40+ Pages · Instant Digital Download\u003c\/em\u003e\u003c\/p\u003e","brand":"Beast Mentality","offers":[{"title":"Default Title","offer_id":51152276783337,"sku":null,"price":99.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0808\/1417\/8537\/files\/beast-rules-04-why-comfort-is-dangerous.png?v=1780819094","url":"https:\/\/www.beastmentality.in\/products\/beast-rules-04-why-comfort-is-dangerous","provider":"Beast Mentality","version":"1.0","type":"link"}